Job Description
- At least 6 years of experience in Digital Marketing
- Developing and implementing digital marketing strategies
- Adept in emerging opportunities and trends in digital marketing
- Exceptional communication and writing skills
- Ability to collaborate with clients, department heads and marketing team
- Well-organized and detail-oriented
- Coordinate weekly communication with stakeholders
- Ability to mentor, build, guide digital marketing executives
- Ability to manage a creative team
- Manage social media content creation and online reputation, maintaining brand consistency and visual concepts
- Creating and optimizing content for various platforms and channels
- Designing, developing and maintaining continuous activity on social media platforms to grow digital presence
- Web design
- Graphic design
- Execute SEO and SEM strategies and tactics for both organic and paid search programs
- Keyword research, Content creation, On-page SEO, Link building & Technical SEO.
- Website maintenance
- Performing market research and analyzing data, to inform campaigns
- Develop, plan and execute web, SEO/SEM, email, social media campaigns & PPC campaigns
- Scale campaigns to maximize ROI
- Report on the growth and analytics of campaigns to stakeholders
- Research advertising trends
- Determine what content will reach customers
- Decide on appropriate placement of ads
- Optimize paid advertising campaigns using SEO and other tools
- Measuring and reporting on digital marketing performance and comparing it with targets
- Measure digital traffic, Monitor social media and Google Analytics
- Monitor project status and budget
- Solid computer skills, including MS Office, marketing software (eg. Adobe Creative Suite and CRM) and applications (eg. Web analytics, Google Adwords etc.)
- Knowledge of HTML, CSS and web development tools desired.
