Lead Content Writer / Editor

The Lead Marketing Content Writer/Editor will play a critical role in developing and executing the content strategy for Centelon. This individual will be responsible for creating and editing engaging and informative content that not only showcases our technology solutions but also positions us as a thought leader in the industry. The ideal candidate will have a strong background in B2B technology marketing, exceptional writing and editing skills, and the ability to lead a team of content creators and guide and manage output of freelance writers.

Key areas of responsibility include:

1. Content Strategy: Develop and execute a comprehensive content strategy aligned with our marketing objectives and target audience.
2. Content Creation: Write, edit, and review various types of content, including blog posts, whitepapers, case studies, web content, email campaigns, social media posts, and more.
3. Thought Leadership: Develop thought leadership content that establishes Centelon and our brands as an industry expert, keeping abreast of industry trends and emerging technologies.
4. Team Leadership: Lead and mentor a team of content writers (over time); guide and manage output from free lance writers, ensuring high-quality output, adherence to brand guidelines, and on-time delivery of content.
5. Content Optimization: Continuously monitor and optimize content performance using SEO and analytics tools to improve visibility and engagement.
6. Collaboration: Collaborate closely with cross-functional teams, including product management, sales, and design, to create integrated content that aligns with overall marketing strategies.
7. Content Distribution: Participate in content distribution plans, including social media, email marketing, and guest posting, to maximize reach and engagement.
8. Editorial Quality: Maintain consistency in writing style, grammar, and brand voice while ensuring content is accurate, well-researched, and free of errors.
9. Market Research: Stay updated on industry trends, competitor content, and audience preferences to inform content strategy and development.

Qualifications:

1. Master’s degree in Marketing, Communications, Journalism, or a related field. A bachelor’s degree is a acceptable for exceptional candidates with extensive experience.
2. Proven experience in B2B technology marketing, with at least 5 years of content writing and editing experience.
3. Exceptional writing and editing skills with a keen eye for detail and accuracy.
4. Proficiency in SEO and content optimization techniques.
5. Strong project management and time management skills.
6. Creativity and the ability to generate innovative ideas.
7. Excellent communication and collaboration skills.
8. A passion for technology and a desire to stay updated with industry developments.
9. Leadership skills and experience in managing a content team.