If recurring revenue is the lifeblood of a SaaS business, high customer churn is its death knell, a warning sign that things are about to go seriously wrong. Lost customers eat away at your growth, undermine the stability of your business, and wave a bright red flag in front of potential investors. If left unchecked, customer churn can become a big problem.
In the past few years, voice has become a core part of the consumer journey. It’s a utility that a growing number of people have come to count on throughout the course of their days.
Customer Relationship Management (CRM) software offers your company a wide variety of ways to capitalize on customer interactions. Unfortunately, the more complex your software ecosystem, the harder it is for your sales and marketing professionals to manage data and execute business processes.
Risk taking is a fundamental part of running a SaaS business. But how can you determine which are the right risks to take?
Today, I’m turning to the example of Mattermark, and looking at how they solved one of the biggest problems a SaaS business can face: deciding when to expand into new markets.
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