4 Ways to Reveal Your SaaS Product’s Buyer Persona

Whether you’re trying to accelerate your lead generation or send your conversion rates sky-high, the success of your SaaS product relies on your understanding of a single person: the buyer.
To get to the heart of the pains, problems and passions that drive buyers towards to your product, you need to learn as much about your buyer as possible. Thankfully, there are 4 actionable strategies you can use for defining and refining your SaaS product’s buyer persona.

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Why Your SaaS Customer Churn Metrics Are Probably Wrong

If recurring revenue is the lifeblood of a SaaS business, high customer churn is its death knell, a warning sign that things are about to go seriously wrong. Lost customers eat away at your growth, undermine the stability of your business, and wave a bright red flag in front of potential investors. If left unchecked, customer churn can become a big problem.

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How future of AI will impact business

Artificial intelligence (AI) is continuing its migration out of the research lab and into the world of business. Leading companies across hundreds of industries are harnessing its power — from banks analyzing countless data points in seconds to detect fraud, to call centres deploying chatbots to improve customer interactions.

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Why Salesforce is open sourcing the AI technology behind Einstein

Salesforce is open sourcing the machine learning technology behind its Einstein AI platform.   Branded TransmogrifAI, the AutoML library is less than 10 lines of Scala code written on top of Apache Spark, and can be used by developers looking to train machine learning models to predict customer behaviour without having to use a…

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Salesforce Future

Salesforce continued to make strides with its Einstein artificial intelligence (AI) platform and Customer 360 cross-cloud technology initiative in the second quarter (ended July 31) and stands to benefit as more companies undergo a digital transformation, according to Marc Benioff, the company’s co-CEO and chairman. “With Customer 360 we have just never really been…

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Salesforce brings AI power to its search tool

Salesforce brings AI power to its search tool Enterprise search tools have always suffered from the success of Google. Users wanted to find the content they needed internally in the same way they found it on the web. Enterprise search has never been able to meet those lofty expectations, but today Salesforce announced Einstein…

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TransmogrifAI- ML Library

Machine learning models — artificial intelligence (AI) that identifies relationships among hundreds, thousands, or even millions of data points — are rarely easy to architect. Data scientists spend weeks and months not only preprocessing the data on which the models are to be trained, but extracting useful features (i.e., the data types) from that…

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AI Integration in CRM

Artificial Intelligence is all around us. Perhaps the concept still comes as new to some, but it already has a huge impact in your daily routine. When you contact Uber, Alexa, Amazon or the voice assistants on your smartphone like Siri, Artificial Intelligence (AI) technology works to make life easier for you. Who hasn’t…

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Startup Of The Week: Tact.ai

Tact.ai has built a conversational platform for sales teams that can be controlled using voice, chat, or text messages. By making personal assistants more broadly available and easier to use, the startup aims to let sales people use their voice to automate daily administrative chores so they can spend more time focused on their…

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How IoT Changes Banks and FinTech Companies

Can financial services benefit from the Internet of Things? Absolutely, and to the fullest extent. Not only for gathering more and better data about assets but IoT also changes the way we access banking and manage wealth, invest, and monitor assets.  Let’s see how IoT changes banks and FinTech companies. To improve efficiency and customer…

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Custom content management system

Too often, homegrown technology starts as a savior and then becomes a headache. Maybe your DIY content management system (CMS) was amazing at first, but over the years, it’s become a source of frustration. What happens is that support wanes, maintenance costs climb, and functionality falls behind. Does this apply to your CMS? If…

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