Are you thinking of delaying the tech upgrades for your business? Though this strategy can help you cut costs, Business News Daily warns that outdated technology comes with costly consequences. Out-of-date hardware and software can compromise your business’ cybersecurity, making your systems vulnerable to ransomware attacks or malware damage. At the same time, competitors with better technologies may offer a better experience and greater protection causing your customers to switch to them.
Reliable and updated technologies are a must-have, now that most industries are undergoing a digital transformation.
So if you want to keep up with other businesses, you can plan ahead by learning more about the business IT trends for 2023:
Brand data analytics
A branding strategy establishes your business’ reputation as the go-to fix for specific problems and interests. However, creating a brand is much more challenging for businesses nowadays due to the increasing competition.
As such, brand data analytics is becoming a top tech trend among businesses that want to establish a strong and effective image among their consumers. Our resource on ‘The Art of Personal Branding’ highlights that this starts with a better understanding of your target audience. Brand data analytics helps produce insights about your business’ audience, making it easier for you to showcase your core values and unique features on the right media channels.
Through the advancements in Python and R languages, data analysts can use A/B testing, machine learning, and inferential statistics to assess the data regarding your consumers. They can also use these languages for predictive analytics to give your business better insights into your brand content strategy, platforms, and more.
AI in cybersecurity
Cybersecurity has become a big concern among business leaders in the past few years. To reduce the cyberattacks on their organizations, multiple businesses are testing out technologies that can increase their resiliency to threats, such as AI.
The use of AI in cybersecurity is a growing trend, and CNBC states that AI-based security products are estimated to be worth $133.8 billion by 2030. AI-powered cybersecurity products from CrowdStrike and Darktrace protect businesses by discovering weaknesses in computer systems, identifying malware, and even understanding the strategies of their hackers. Unfortunately, hackers are also advancing their attacks by leveraging AI.
The evolution of hackers has led to a demand for professionals who have a broad knowledge of these modern systems. Maryville University highlights how computer science experts who specialize in artificial intelligence, cybersecurity, and machine learning are in high demand right now. Institutions are even launching cybersecurity and artificial intelligence concentration programs due to the 32% increase in the demand for information security analysts in the business industry. Through these skilled talents, businesses can optimize their AI security systems and protect themselves from knowledgeable hackers.
Ambient experiences
Customers have higher expectations regarding the services that they’ll get. To keep up with these changes, companies developed interactive technologies that can increase the satisfaction of consumers.
Businesses used to leverage chatbots and personalized recommendations for this function. But as we enter 2023, large companies start to use technology systems that can develop ambient user experiences for consumers who want better services. These technologies include wearable devices, smart-home products, or sensors that can create immersive customer interactions.
To illustrate, Rush University Medical Center uses Nuance DAX to contextualize exam room conversations, improve clinical documentation, and ease clinician burden. This technology creates an ambient experience through a device microphone array, large interactive display, integrated biometrics, and multisensory capabilities for a better patient experience.
Innovative IT solutions can keep your business competitive and protected.
By investing in these tech trends, you can secure your business’s place in the industry for the years to come.
